Our Apps · App Licensing
License your apps like a product, not a spreadsheet.
Issue. Verify. Renew. Revoke. From one managed control plane.
WhiteBrick App Licensing is the entitlement back office for ISVs and platform teams, hosted on NovaMX App Hosting.
- Sell through enterprise stores with a clean license lifecycle.
- ServiceNow apps: WhiteBrick can deliver the integration.
- Salesforce, Pega and others: your developers connect via the licensing API.
Built for apps on ServiceNow, Salesforce, Pega and other enterprise store platforms.
Product tour
A control plane your team will actually enjoy using.
Browse licenses, issue entitlements and verify status from one managed admin experience. The screens below walk through the licensing UI and the ServiceNow settings pattern for apply and online verify.
App Licensing
Licenses
Issued entitlements stored on your managed control plane.
| Customer | Product | Status | Expires | Fingerprint |
|---|---|---|---|---|
| Zedora Retail | Core Module | Active | 2027-03-01 | a3f91c02 |
| Quenby Softworks | Analytics Pack | Active | 2026-12-15 | 7c20bd18 |
| Vellora Utilities | Portal Add-on | Revoked | 2026-06-30 | e91aa447 |
| Nexastra Holdings | Core Module | Expired | 2026-01-31 | 12d0ff9b |
App Licensing
Issue Core Module license
Create a signed entitlement for a customer environment.
App Licensing
Verify log
Every online check, without storing the full token.
| When | Result | Source |
|---|---|---|
| Today 09:14 | Valid | customer.service-now.com |
| Today 08:51 | Valid | customer.service-now.com |
| Yesterday | Invalid | trial.example.com |
Installed licenses
Apply a signed license token, then re-verify online against your control plane.
Core Module
okAnalytics Pack
okWhy teams buy this
Stop shipping apps without a real entitlement engine.
If you sell through a store or private distribution, customers expect clean activation, renewals that just work, and revoke when a contract ends. That is exactly what this proposition delivers.
Sell with confidence
Turn “we will email you a file” into a professional license lifecycle your customers trust.
Operate without fear
Online verify keeps entitlements honest. Temporary outages do not falsely kill active licenses.
Go live faster
WhiteBrick + NovaMX stand up the control plane for you, so you focus on the product you sell.
Your license URL, your brand
Show up with a domain customers recognise.
Hosting is part of the product. Use a ready-to-go NovaMX App Hosting domain, or put the license service on your own domain for instant brand recognition.
Use a NovaMX App Hosting domain
Get online quickly on a managed NovaMX hostname. Ideal when you want speed, SSL and operations handled without waiting on DNS paperwork.
Use your own domain name
Put the control plane on a domain your customers already trust. Your brand on every verify call, every admin login, every renewal.
Works across enterprise stores
One control plane. Clear ownership of the platform link.
We host and operate the licensing brain. On ServiceNow, WhiteBrick can also deliver the in-platform experience. Everywhere else, your developers plug into the API.
ServiceNow apps
Apply licenses in the instance, re-verify online, renew and revoke against the managed control plane. Perfect for WhiteBrick portfolio apps and ServiceNow ISVs who want speed to market.
Salesforce, Pega and other platforms
Your app talks to the licensing API for verify and entitlement checks. WhiteBrick does not ship platform-side connectors for those stacks. You keep full ownership of the UX inside your product.
Inside the product
Everything you need to commercialise entitlements.
Designed as a buyable bundle: software, hosting and a clear integration model.
Issue, renew and revoke in one UI
Run customers and product entitlements from a dedicated admin experience with multi-factor admin access.
Signed licenses customers can trust
Cryptographically signed tokens for offline apply, plus online verification when you need live truth.
Verify without false revokes
Confirmed invalid licenses revoke. Unreachable checks stay safe, so outages do not punish paying customers.
ServiceNow integration from WhiteBrick
Optional in-platform wiring for ServiceNow apps, delivered by the team that builds Our Apps every day.
API-ready for every other store platform
Salesforce, Pega and similar ecosystems connect through your own developers and our licensing API.
NovaMX App Hosting, domain your way
Launch on a NovaMX App Hosting domain, or map your own domain so customers recognise your brand instantly.
Buying journey
From first call to first issued license.
A path that feels commercial, not experimental.
Discovery call
We map your products, platforms and go-live target. You leave with a clear package recommendation.
Control plane on NovaMX
We stand up hosting, keys and admin access. Use a NovaMX domain or bring your own domain for brand recognition.
Connect your app
ServiceNow: WhiteBrick can deliver the integration. Other platforms: your developers connect to the API with our guidance.
Issue your first entitlement
Create a customer, issue a license, apply it, verify it, renew or revoke it. Then scale the same motion.
Ready to productise your licensing?
Join the WhiteBrick × NovaMX collaboration and get a license control plane your sales team can proudly sell around.
Clear answers
Before you buy, here is what this is (and is not).
Is this only for ServiceNow?
No. The control plane serves any enterprise app platform. ServiceNow is where WhiteBrick can also deliver the in-app integration.
Do you build Salesforce or Pega connectors?
No. Those platforms connect via our API, built by your developers. You keep ownership of the experience inside your app.
Is hosting optional?
The proposition is the combined product: licensing software plus NovaMX App Hosting, on a NovaMX domain or your own domain.
Make licensing a reason to choose your app.
Customers notice when activation is smooth, renewals are clean, and revoke just works. That is the product you can buy today: WhiteBrick App Licensing on NovaMX App Hosting.
ServiceNow, Salesforce, Pega and NovaMX are trademarks of their respective owners. WhiteBrick App Licensing is a WhiteBrick product delivered with NovaMX App Hosting. Mentions of third-party platforms do not imply partnership, endorsement or affiliation unless explicitly stated.
